Designing your website properly can be one of the most crucial steps in getting your business or product off the ground. With the growing popularity of online shopping, more and more people are making their way to websites like yours when they’re ready to buy something, so it’s important that you get it right. Here are 7 common web design mistakes to keep in mind when working on your next website.
1) Not using graphics
Graphics on your site are worth 1,000 words. That’s not hyperbole; it’s what studies have shown, time and again. Web design is all about communicating with users through an interface, whether it’s a simple landing page or a complex e-commerce platform—and one of the most effective ways to do that is through graphics that are designed to be clear and concise. The more engaging your website looks, the more likely you are to keep people coming back for more.
2) Too Much Text
Have you ever clicked onto a website, only to be greeted by a massive cluster of text you would never take the time to read through? When you’re designing a website, less is more. Text should complement and not clutter your page design. Make sure your content is scannable and easy to understand, because users won’t spend a lot of time searching for what they need if it’s not immediately obvious to them what they should be looking for. Always observe best practices for typography when designing a website.
3) Cluttered Designs
If you want to make a good first impression, you don’t want your website looking cluttered. It should be easy for people to find what they are looking for, and for them to navigate your site without feeling overwhelmed or confused. To keep things streamlined and clear, avoid excessive images or colors. Also keep in mind that too many links on a page may lead to additional clutter and confusion. Always strive to keep your site’s navigation simple and organized!
4) Slow-Loading Pages
Of all the errors that can pop up while browsing a site, one of our biggest pet peeves is an error message about a slow loading page. A good rule of thumb: If your web designer can’t optimize your website to load in less than three seconds on a dial-up connection, then you need another web designer. Slow load times are more than just frustrating—they might indicate a larger problem with your website’s design.
5) Not Having Enough Call To Actions
If you want people to actually do something on your website, whether it’s purchasing a product or service, filling out a form, or just reading through your content, don’t skimp on call-to-action buttons. Every page should have at least one—and ideally more than one—visible and easy-to-find CTA button. Just because you think people will naturally click on them doesn’t mean they will. If they don’t see an obvious CTA somewhere immediately, visitors will likely move on to another website.
6) Not Utilizing Backlinks
It is a well-known fact that backlinks improve your site’s page ranking in Google. If you think you have enough backlinks already, try again. It’s been said that quantity is more important than quality—and while there may be some truth to that, you can’t afford to ignore either factor when it comes to web design and search engine optimization. Focus on getting as many high-quality backlinks as possible; this will greatly increase your chances of landing near or at the top of any given keyword term.
7) Lack Of Focus On Keywords Or Key Phrases
In today’s competitive web design market, even a small mistake can cost you dearly. That’s why it’s critical to have a clear understanding of your target audience and which keywords or key phrases will attract them to your site. Disregarding keywords is arguably one of the worst web design mistakes you can make. So, think long and hard about what people will be searching for, and then figure out how you can be relevant in that space. For example, if one of your goals is to rank on Google for Austin digital marketing agency (and there’s no better way to start than by putting those exact words into Google and seeing where you currently rank), then make sure that phrase appears at least once per page on your website.