IML Company

Social Media Marketing

$ 26781.33
Managed Daily Ad Budget
144
Managed Ad Campaigns
11558
Keywords Optimized
IML Company

Advanced SMM Services

Icon Numbers don't lie.

Social Media Marketing (SMM) services involve the use of various social media platforms such as Facebook, Instagram, and LinkedIn to promote a brand and reach its target audience. Through the use of paid advertising, businesses can create engaging content that appears in users’ social media feeds or search results, increasing their visibility and driving targeted traffic to their website. Effective SMM strategies also involve monitoring and analyzing performance metrics such as engagement rates, reach, and conversion rates.

At IML Company, our team of experts can help your business achieve its goals through effective SMM strategies tailored to your specific needs and target audience. Contact us today to learn more about how we can help your brand succeed in the competitive world of social media marketing.

IML Company

SMM Strategies

1

Target Audience

Defining your goals and target audience is crucial in successful social media marketing on the Meta Platform. By clearly identifying your objectives, such as brand awareness or lead generation, you can tailor your strategies accordingly. Understanding your target audience's demographics, interests, and online behavior helps you create content that resonates with them, increasing engagement and conversion rates. Aligning your goals and targeting the right audience ensures that your social media efforts are effective and yield desirable results.

2

Compelling Content

Creating engaging and valuable content is key, and visual content such as pictures and videos often perform exceptionally well. By incorporating a mix of visually appealing and informative content, it will help capture attention, increase user engagement, and encourage sharing, resulting in better reach and brand exposure. With a diverse set of informative and visual content types in your strategy, it will ensure that you cater to different preferences and maximize the impact of your social media campaigns.

3

Ad Placements

On the Meta platform, ad placement options refer to the different areas or formats where an ad can be displayed, such as in the newsfeed, stories, or in-stream videos. Each option has its unique benefits and can attract different types of audiences across various social media platforms. By understanding where your target audience is most active, you can focus your efforts on platforms that yield the best results, ultimately increasing your visibility and effectiveness.

4

Monitor & Optimize

To ensure the success of a Meta Ads campaign, ad performance monitoring and optimization are crucial. The Facebook Pixel and Conversions API are essential tools for tracking user behavior and conversions to optimize campaigns. By analyzing this data, the IML marketing team can improve targeting, reach the right audience, and achieve better ad performance. These tools provide IML with valuable insights for making data-driven decisions and improving your campaign's effectiveness.

IML Company

SMM Data Trends

Improve Engagement

71% of consumers who have a positive experience with a brand on social media are likely to recommend it to others.

0%
Customer Engagement

Positive ROI

73% of marketers reported a positive return on investment (ROI) from Facebook advertising.

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Marketing ROI

Brand Awareness

92% of marketers said that social media marketing was important to their business, with one of the main benefits being increased brand awareness.

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Brand Awareness

IML Marketing Clients

The Daily Beet

Content Creation Marketing New Orleans Web Design

Pelican New Orleans

Marketing New Orleans Web Design

New Orleans Legendary Walking Tours

Content Creation Marketing New Orleans Web Design

B. Garrison Photography

Marketing Slidell Web Design

Audubon Coach

Content Creation Logo Design Marketing New Orleans Web Design

Cajun Encounters

Content Creation Marketing New Orleans Slidell Web Design
IML Company

Our Toolbox

IML Company

Web Design Blog

IML Company

Clients we work with.

IML Company

Get started today.

The Daily Beet

The Daily Beet is a health-food cafe and juice bar using local and seasonal ingredients, offering vegan and gluten-free options.

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Pelican New Orleans

Pelican New Orleans specializes in designing unique experiences through custom events and authentic tours. We are locals who have operated programs in New Orleans and throughout...

  • Strategy

    Web Design, SEO, Marketing

  • Design

    Web Design

  • Client

    Pelican New Orleans

  • Tags

    design, sem, seo

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New Orleans Legendary Walking Tours

Experience the French Quarter, Garden District, and historic Cemeteries that set New Orleans apart from any other city in the country. From eerie grave sites, to...

  • Strategy

    Web Design, SEO, SEM

  • Design

    Web Design

  • Client

    New Orleans Legendary Walking Tours

  • Tags

    design, sem, seo

View Project

B. Garrison Photography

Modern, Fine Art Portraiture by Brooke Garrison – Portrait photographer serving New Orleans LA, the entire Northshore & Surrounding areas. B.Garrison Photography specializes in creative New Orleans...

  • Strategy

    Web Design, Marketing

  • Client

    B. Garrison Photography

  • Tags

    design, sem, seo

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Audubon Coach

Audubon Coach is the premier luxury charter service of Louisiana. Owned and operated locally in New Orleans, our commitment to excellence is powered by attention to...

  • Strategy

    Branding, SEO, Web Design

  • Design

    Logo Design, Web Design

  • Client

    Audubon Coach

  • Tags

    design, sem, seo

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Cajun Encounters

Cajun Encounters Tour Company is a local, family-owned tour company dedicated to giving visitors an authentic experience of Louisiana history, culture and wildlife. We offer top-quality...

  • Strategy

    Web Design, SEO, SEM

  • Design

    Web Design

  • Client

    Cajun Encounters

  • Tags

    design, sem, seo

View Project