Search Engine Marketing
Advanced SEM Services
Search Engine Marketing (SEM) is a digital marketing strategy that involves paid advertising on search engines to increase a website’s visibility and traffic. Pay Per Click (PPC) advertising allows businesses to bid on relevant keywords and appear at the top of search engine results pages (SERPs) when users search for specific terms. This can be an effective way to drive targeted traffic to a website, as businesses only pay when users click on their ads.
Other techniques used in SEM services include conversion rate optimization (CRO) and tracking and analyzing campaign performance. CRO involves analyzing user behavior on a website to identify opportunities for improving conversion rates, such as making a purchase or filling out a form. By making changes to a website’s design or content, businesses can improve the user experience and increase the likelihood of users taking specific actions.
Tracking and analyzing performance metrics such as click-through rate (CTR), cost per click (CPC), and return on investment (ROI) allows businesses to optimize campaigns for better results. Contact us today to learn more about how we can help you achieve your online goals through effective SEM strategies.
Pay Per Click / Google Ads
Google Ads is a full-service online cost-per-click (CPC) advertising solution, designed to help you generate more conversions, leads, or sales. Choose specific goals for your ads like driving phone calls or website visits and target specific audiences to achieve the most return on your ad budget spend. Our streamlined process makes it easy to advertise across Google's largest properties, including Google Search Network, Maps, YouTube, and the Google Display Network.
Smart bidding technology is a powerful AI tool that can help optimize your digital marketing campaigns. One key feature of smart bidding is the ability to set a minimum return on ad spend (ROAS) threshold, which ensures your business is getting a good return on investment for your ad spend. By analyzing data such as relevance, conversions, clicks, and other factors, the smart bidding system is ensuring that the right ad is displayed to the right audience at the right time.
Reach the people who want to buy from your business with an action that's counted when someone interacts with your ad and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data tracking. We also identify custom events like lead e-mail form submissions or link clicks.
Conversion Rate Optimization
We know how important it is to increase your conversion rate. That's why we've created a suite of tools that will help you get the most out of every visitor. Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.
SEM Data Trends
Businesses that use conversion tracking in their Google Ads campaigns see a 48% increase in conversions on average.
87% of smartphone owners use a search engine at least once per day.
Search Engine Authority
The global market share of Google as a search engine is 92.71%, making it the dominant search engine in the world.
IML Marketing Clients
Clients we work with.
The Daily Beet
"The team at IML has done an incredible job for my company . It is clear that they truly care about their clients and how each ad dollar is spent . It’s been really gratifying to see them adjust and optimize our ads each month so that we get better results . I strongly recommend IML to any company looking to grow and attract new customers."
B. Garrison Photography
"IML Company has been a dream to work with. Their reliability & consistency in delivery has built an amazing trust for us as the client. IML makes sure all aspects of my website has been taken care of and they work relentlessly around the clock to make sure everything runs smoothly. Hiring IML Company has been the best business decision we have made."
"When I was presented with the challenge of getting setup quickly to operate my business communications, have an online presence, and have reliable analytics, site updates, and software, IML Company greatly exceeded all of my expectations, and I'm glad I trusted my gut feeling and went with them. I look forward to continue our business relationship and utilize more of their services as my business is beginning to expand."