IML Company

Search Engine Marketing

Managed Daily Ad Budget
$ 448.5
Managed Ad Campaigns
28
Keywords Optimized
681
IML Company

Advanced SEM Services

Icon Numbers don't lie.

Search Engine Marketing (SEM) is a digital marketing strategy that involves paid advertising on search engines to increase a website’s visibility and traffic. Pay Per Click (PPC) advertising allows businesses to bid on relevant keywords and appear at the top of search engine results pages (SERPs) when users search for specific terms. This can be an effective way to drive targeted traffic to a website, as businesses only pay when users click on their ads.

Other techniques used in SEM services include conversion rate optimization (CRO) and tracking and analyzing campaign performance. CRO involves analyzing user behavior on a website to identify opportunities for improving conversion rates, such as making a purchase or filling out a form. By making changes to a website’s design or content, businesses can improve the user experience and increase the likelihood of users taking specific actions.

Tracking and analyzing performance metrics such as click-through rate (CTR), cost per click (CPC), and return on investment (ROI) allows businesses to optimize campaigns for better results. Contact us today to learn more about how we can help you achieve your online goals through effective SEM strategies.

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SEM Strategies

1

Pay Per Click / Google Ads

Google Ads is a full-service online cost-per-click (CPC) advertising solution, designed to help you generate more conversions, leads, or sales. Choose specific goals for your ads like driving phone calls or website visits and target specific audiences to achieve the most return on your ad budget spend. Our streamlined process makes it easy to advertise across Google's largest properties, including Google Search Network, Maps, YouTube, and the Google Display Network.

2

AI-Driven ROAS

Smart bidding technology is a powerful AI tool that can help optimize your digital marketing campaigns. One key feature of smart bidding is the ability to set a minimum return on ad spend (ROAS) threshold, which ensures your business is getting a good return on investment for your ad spend. By analyzing data such as relevance, conversions, clicks, and other factors, the smart bidding system is ensuring that the right ad is displayed to the right audience at the right time.

3

Conversion Tracking

Reach the people who want to buy from your business with an action that's counted when someone interacts with your ad and then takes an action that you've defined as valuable to your business, such as an online purchase or a call to your business from a mobile phone. Google Analytics Enhanced Ecommerce enables product impression, promotion, and sales data tracking. We also identify custom events like lead e-mail form submissions or link clicks.

4

Conversion Rate Optimization

We know how important it is to increase your conversion rate. That's why we've created a suite of tools that will help you get the most out of every visitor. Conversion rate optimization (CRO) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing.

IML Company

SEM Data Trends

Increase Conversions

Businesses that use conversion tracking in their Google Ads campaigns see a 48% increase in conversions on average.

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Conversion Change

Reach Users

87% of smartphone owners use a search engine at least once per day.

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Daily Usage

Search Engine Authority

The global market share of Google as a search engine is 92.71%, making it the dominant search engine in the world.

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Market Share

IML Marketing Clients

The Daily Beet

Content Creation Marketing New Orleans Web Design

Pelican New Orleans

Marketing New Orleans Web Design

New Orleans Legendary Walking Tours

Content Creation Marketing New Orleans Web Design

B. Garrison Photography

Marketing Slidell Web Design

Audubon Coach

Content Creation Logo Design Marketing New Orleans Web Design

Cajun Encounters

Content Creation Marketing New Orleans Slidell Web Design
IML Company

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Clients we work with.

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The Daily Beet

The Daily Beet is a health-food cafe and juice bar using local and seasonal ingredients, offering vegan and gluten-free options.

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Pelican New Orleans

Pelican New Orleans specializes in designing unique experiences through custom events and authentic tours. We are locals who have operated programs in New Orleans and throughout...

  • Strategy

    Web Design, SEO, Marketing

  • Design

    Web Design

  • Client

    Pelican New Orleans

  • Tags

    design, sem, seo

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New Orleans Legendary Walking Tours

Experience the French Quarter, Garden District, and historic Cemeteries that set New Orleans apart from any other city in the country. From eerie grave sites, to...

  • Strategy

    Web Design, SEO, SEM

  • Design

    Web Design

  • Client

    New Orleans Legendary Walking Tours

  • Tags

    design, sem, seo

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B. Garrison Photography

Modern, Fine Art Portraiture by Brooke Garrison – Portrait photographer serving New Orleans LA, the entire Northshore & Surrounding areas. B.Garrison Photography specializes in creative New Orleans...

  • Strategy

    Web Design, Marketing

  • Client

    B. Garrison Photography

  • Tags

    design, sem, seo

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Audubon Coach

Audubon Coach is the premier luxury charter service of Louisiana. Owned and operated locally in New Orleans, our commitment to excellence is powered by attention to...

  • Strategy

    Branding, SEO, Web Design

  • Design

    Logo Design, Web Design

  • Client

    Audubon Coach

  • Tags

    design, sem, seo

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Cajun Encounters

Cajun Encounters Tour Company is a local, family-owned tour company dedicated to giving visitors an authentic experience of Louisiana history, culture and wildlife. We offer top-quality...

  • Strategy

    Web Design, SEO, SEM

  • Design

    Web Design

  • Client

    Cajun Encounters

  • Tags

    design, sem, seo

View Project