IML Graphic Design
IML Graphic Design
At its core, graphic design is the art of visual communication. It involves combining text, images, and other design elements to create visual content that effectively communicates a message or idea. Our team is proficient in using industry-leading software such as Adobe Creative Suite, Sketch, and Figma to create designs that are both aesthetically pleasing and functional. The different disciplines of graphic design that we specialize in include branding and identity design, web design, packaging design, and logo design, to name a few.
At IML Company, our graphic design brief process involves a detailed analysis of our clients’ needs, preferences, and goals, which is then translated into a comprehensive design brief that serves as the foundation for the entire design process. Our design team then works closely with our clients to develop designs that meet their expectations and help them achieve their desired outcomes.
During the discovery phase, the design team aims to gain a deep understanding of the client's needs, preferences, and brand identity. The discovery phase is also an opportunity for the client to communicate their vision for the design and provide feedback on the initial design concepts. By working collaboratively and gathering information and insights, the design team can create a design that captures the essence of their brand.
The research phase is where the design team gathers information and insights that will inform the design direction and reveal the technical requirements. Various factors such as brand identity, target audience, competition, and industry trends are weighed to gain a deeper understanding. By following a thorough process, the design team can create a design that's not only visually appealing, but also strategically sound.
This stage involves brainstorming ideas and concepts for the design. Designers use various techniques, such as sketching, mood boards, and mind maps, to generate a range of ideas and narrow down the most promising concepts. The design team is on the hunt for the perfect idea as the ideation phase sets the direction for the rest of the process.
Once the design direction is established, the team begins to develop the design. This stage involves creating rough drafts and refining the design until it meets the client's requirements and expectations. The team ensures optimization for the intended use, among other uses such as social media posts and printed brochures.
In this stage, the design team presents the design to the client for approval. The client provides feedback, and the design team makes any necessary revisions before finalizing the design. Our team often refers to this phase as the "polishing" phase of the entire design process.
Presentation & Delivery
In this final stage, the design team presents the final design to the client for approval. The client provides feedback, and the design team makes any necessary revisions before finalizing the design. Once finalized, the design files are delivered in a variety of formats.
Graphic Design Clients
Clients we work with.
The Daily Beet
"The team at IML has done an incredible job for my company . It is clear that they truly care about their clients and how each ad dollar is spent . It’s been really gratifying to see them adjust and optimize our ads each month so that we get better results . I strongly recommend IML to any company looking to grow and attract new customers."
B. Garrison Photography
"IML Company has been a dream to work with. Their reliability & consistency in delivery has built an amazing trust for us as the client. IML makes sure all aspects of my website has been taken care of and they work relentlessly around the clock to make sure everything runs smoothly. Hiring IML Company has been the best business decision we have made."
"When I was presented with the challenge of getting setup quickly to operate my business communications, have an online presence, and have reliable analytics, site updates, and software, IML Company greatly exceeded all of my expectations, and I'm glad I trusted my gut feeling and went with them. I look forward to continue our business relationship and utilize more of their services as my business is beginning to expand."